Tuesday, July 17, 2007

Brilliant Marketing 102

George Wright, Director of Marketing at Blendtec, is my hero. He was tasked with having to generate public excitement about a home blender on a $50 budget... and he sure as hell did.

If you have been hiding under a rock for the last few months then you are excused, but otherwise it's hard to have missed seeing at least 1 of the many different "Will it blend?" videos. In the now infamous clips, CEO Tom Dickson is rocking a white lab coat while asking the audience whether a random household object will blend in 1 of their blenders. These items range from glow sticks to hockey pucks to golf balls to marbles.

But last week, after being challenged by viewers, Dickson took it to the next step... he took out a shiny new iPhone and asked "Will it blend?" Watch the video for the answer.

Needless to say, the remains are being sold on eBay. Last I checked the high bid was $1126 on 52 bids.

Check out the rest of the vides on the Will It Blend website.

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