Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, July 26, 2007

Windorphins












I'm sure you've seen those damn Windorphins all over the place. I had no idea what they were at first, but last week I finally found out that they are part of a ploy by eBay to annoy the shit out of everyone. They (eBay) put a lot of effort into building out this whole campaign, which was to say the least, a worthy attempt to create some kind of a buzz. The only "cool" thing about this is that you can create your own Windorphin... did I say cool? I meant "complete freakin waste of time and brain cells." They kind of look like happy, animated hemorrhoids.

Tuesday, July 17, 2007

Brilliant Marketing 102

George Wright, Director of Marketing at Blendtec, is my hero. He was tasked with having to generate public excitement about a home blender on a $50 budget... and he sure as hell did.

If you have been hiding under a rock for the last few months then you are excused, but otherwise it's hard to have missed seeing at least 1 of the many different "Will it blend?" videos. In the now infamous clips, CEO Tom Dickson is rocking a white lab coat while asking the audience whether a random household object will blend in 1 of their blenders. These items range from glow sticks to hockey pucks to golf balls to marbles.

But last week, after being challenged by viewers, Dickson took it to the next step... he took out a shiny new iPhone and asked "Will it blend?" Watch the video for the answer.

Needless to say, the remains are being sold on eBay. Last I checked the high bid was $1126 on 52 bids.

Check out the rest of the vides on the Will It Blend website.

Friday, July 06, 2007

Brilliant Marketing 101














As a cross promotion for the upcoming Simpsons movie (check trailer here), 7-11 and Fox have teamed up to create actual "Kwik-E-Marts" in various cities across the US. Some of the products being offered include Duff beer, Krusty-O's cereal and Squishee slurpees. The employees even have name tags with "Apu" and "Mrs. Apu." Supertouch has a bunch of great pics here. The cities where these can be found include Chicago, NYC, Dallas and Jamlando (Orlando).